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Do you have some cash that you would like to invest in the stock market to diversify your assets? Are you ready to buy stocks? What now? To start, you need to have a brokerage account to buy and sell stocks. How do you decide on a brokerage and how do you pick a stock broker? Should you buy stocks through a traditional full-service brokerage or through on online discount stockbroker? There is not a standard answer for any one investor to these questions. Not many years ago, a full-service brokerage was the only one choice for investors looking to buy stocks. However, today, a full menu exists for brokerage services including discount stock brokers and online stock brokers. These different stock brokers offer different levels of services and have corresponding fees. Your first step in deciding where to start in looking for a stock broker is to be honest with yourself and evaluate your needs. Ask yourself how comfortable you are making informed decisions about the stock market. How much help do you need and how much help do you want? Consider a stock broker as someone that can fill in any gaps in your knowledge and experience. Working together will you make a better investing team. All licensed stock brokers can provide you transactional services and enable you to trade stocks for a fee . However, picking a broker shouldn't be about price alone. You will want to know more about a stock broker and his or her firm. Don't be afraid to ask questions of any potential stock broker so you can create an effective comparison of their services, level of expertise, years of experience, and fee structure. It may seem obvious, but be sure and check that any stock broker you consider offers Securities Investor Protection Corporation (SIPC) protection. Much like the FDIC, The SIPC protects up to $500,000 of securities (limited to $100,000 for cash) held in a customer's brokerage account. There are numerous online resources to help you choose and use the best stock broker for you including: Broker evaluation , Broker Rankings and Investor Guide Broker Rankings . You may find that an online stock broker best suits your needs or perhaps you will prefer a full-service stock broker. Another helpful resource may be a survey of brokers that was published by Smartmoney.com. This survey is an excellent overview of the best brokers in all categories.
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